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Red House Private Reserve Firm Pomade (Water Based)

  • Product Description

    Introducing our Brand New Firm Water Based Pomade, Red House Private Reserve. Whether it be Bourbon or Pomade made in the Commonwealth of Kentucky, you can count on the man that did the Brewing to have a secret stash or "Private Reserve" hidden away in a back room for only the most special of occasions. The way we see it, if you're still breathing, it is a special occasion. For that reason alone, We're making Red House Private Reserve avaliable to you!


    Water Based (Washes out completely in one shampoo)

    Firm Hold (7/10)

    Medium Shine (5/10)

    Signature Red House Tobacco-Vanilla Scent.





    Avocado Oil

    Hydrogenated Castor Oil

    Carnauba Wax

    Vegetable Based Emulsifying Wax


    Mango Butter

    Microcrystalline Wax


    Castor Oil

    Stearic Acid

    Optiphen Plus


    All orders ship within 2-5 Business Days.


  • Product Reviews


    Write A Review

    1. Best pomade I used so far

      First, this product smell delicious like milk gelatin with cinnamon and has a strong hold. The scent of the private reserve is strong and anyone within arm-distance can probably smell it and the scent will last the whole day or until you wash it off. on Mar 10th 2017

    2. Solid Product, Great Value

      I have fairly thick hair, and I have to say that this product tames it quite well. Typically I will blow dry with a pre-styler, then add in a pomade to finish my look. The PR Firm Hold was able to give me a solid hold without weighing my hair down, so I still maintained nice volume throughout the day. Using it without blowdrying is equally as satisfying. My hold is good, the shine is not excessively greasy, and it feels lightweight in my hair. I will say it is a little grippy taking it out of the jar, but once the product gets worked into the hands its fairly easy to apply. Also the one other (sort of) drawback is that it does not wash out as easily as other water-based pomades do, it took a couple washes and some solid shampoo to fully get the product out of my hair. But beyond that, I highly recommend it. It's also a pretty great value considering other firm hold pomades on the market. The hold is amazing, working it into the hair is painless, and it's versatile with both blowdrying and just straight application. on Feb 3rd 2017

    3. Great pomade

      This is a great pomade. It has a firm hold that lasts the entire day, washes out incredibly easy, and smells great. Absolutely would recommend to anyone, and have been recommending to friends! on Jan 25th 2017

    4. Love it!

      This pomade is my first official purchase from Red House, and I absolutely love it.

      The smell is so unique to me, (I'm used to grim grease fruity smells). In the jar it's much stronger than once it's in your hair, but the lasting scent it leaves is amazing.

      The hold isn't as heavy as I usually like my pomades, but I appreciate the firmness and restylability in which this one has. It leaves my hair in place, yet still soft.

      And this pomade is pretty damn durable, I went 10+ hours and even slept with it in and was still able to restyle the following morning with just a touch of water added.

      The packaging is by far my favorite among the many pomades in my cabinet.

      This is at the top of my pomade game along with Grim Grease, definitely a new customer! And that sample pomade you guys sent... please start selling that ASAP, killer shit!

      5/5 dude, you guys rocked this one!
      on Dec 26th 2016

    5. Good control

      This product gives me the kind of control I need for thick stubborn hair! It still takes me about three applications to get the consistency I want but that is much less than other products I've used. The scent is enjoyable with some seeet notes is there. Overall, I'm very pleased with the product. on Dec 14th 2016

    6. Amazing!!!

      This is an incredible smell and it holds so well! This is the only pomade I'll use! on Dec 5th 2016

    7. Cure for fro taming

      This is my daily driver I have a hard time with products being that my hair is thick and curly. This product is just awesome. Buy a jar see for yourself on Oct 31st 2016

    8. OK Not Great

      Disappointing. The product is very hard in the jar. So hard, that at first I thought it might be past its self life. After getting a small amount between my palms and warming it up, it left a very sticky and difficult to spread film on my hands. Working it into my hair was difficult and it almost feels like you are pulling your hair out. It holds OK but the difficulty in application is enough that I will not purcbase more. It smells mostly like cocoa butter to me, not like old school barber shop. Shine is neutral at best. On a good note It does wash out easy. 3 outta 5 as it is functional at best, and nowhere as good as other waterbased products I have tried recently. on Sep 6th 2016

    9. Best scented pomade for sure!

      I received my jar with much anticipation. However I received a bad jar, dried up by the looks of it. The team at red house were happy to replace it for me! Sweet customer care there. The pomade itself smells AMAZING! Smells like a fresh haircut. Once I get my new jar I'll be happy to review the product itself, I'm sure they need no hype. Video reviews alone will prove how good this pomade works! on Sep 6th 2016

    10. Based solely on the jar I acquired

      Tried a buddy's private reserve and was so impressed, I immediately purchased 4 off the website. One with the original scent and 3 various scented small batches. I chose to start with the original and the scent was exactly as I remembered it. Unfortunately I must say, I think this one's from a bad batch. Since I had experience with it beforehand, I kind of knew what to expect, so I was rather surprised when upon the first scoop it already felt different. It wasn't the resistant smooth pastey feeling but it came off a bit clumpy and dry. Smearing it was rather difficult where it didn't breakdown evenly and the pomade kept staying on one hand. Transference to the hair left streaks. Unlike the one I tried before, washing it out left an overly waxy residue.

      This review is in no way bashing Red House or it's products, as I have stated in my title, it is based solely on the jar I acquired. I understand bad batches sometimes happen. Please read my review on the blackberry boogie for the Private Reserve that we all know and love.

      on Aug 22nd 2016

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